Instagram

Instagram Posting Study Part 3

   Start your free trial today and find out how easy it is to manage your Instagram content, comments and analytics all in one place. Iconosquare has an Instagram Analytics feature that will help you understand when to post. Part of its functionality lets you export your data into a spreadsheet where you can see the time you posted and the engagement each post received. 

https://buff.ly/2ZFCsEr 

We’re not necessarily suggesting that brands and businesses start to post a ton of Stories content just for the sake of posting, but the data shows that you can increase both median reach and median impressions by posting more content on Instagram Stories. 

This makes Instagram the third most popular social media network, following only Facebook (over 2 billion monthly active users) and YouTube (1.9 billion monthly active users). 

This study of the Instagram feeds of 27 professional athletes from a range of sports, which was published in the Journal of Broadcasting & Electronic Media, found that despite conventional wisdom suggesting that men are traditionally framed with closer headshots for power and women from more of a distance, in their self-presentation, both male and female athletes tended to post photos that showed their full bodies. 

Finally, to ensure you can view relevant traffic stats, deploy analytics software to glean insights on which Instagram content is driving traffic to your website so you can target your campaign further. Posting, viewing, and interaction habits tend to be quite different on Instagram compared to other social networks, making it slightly harder to pinpoint when users are most active. 

So, when it came to finding the best Instagram strategy, I turned to social media studies. I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. 

If you want to increase your Instagram reach and engagement, use hashtags and location tag if possible. After studying more than 65,000 social media posts, TrackMaven found that nine hashtags seem to be the optimal amount for getting the maximum engagement. 

Although it joined the game a bit later than some of the other popular social networks (Instagram launched on October 6, 2010 while Facebook started in 2004, Twitter in 2006 and Pinterest in January of 2010), Instagram certainly has made a name for itself in the industry. 

Instagram Live is filmed and uploaded live. To begin posting, download the IGTV app, create a channel, and upload a video between 15 seconds and 10 minutes in length. From a single dashboard you can schedule and publish posts directly to Instagram, engage the audience, measure performance, and run all your other social media profiles. 

Although the best time for any brand to post on social media is completely dependent on its own unique audience and engagement, Sprout’s study of the best times to post on Instagram offers up some pretty compelling data. 

You can access more in-depth Instagram metrics using third-party apps. Iconosquare and Simply Measured allow you to track additional metrics such as followers and engagement over time, optimal post time based on previous posts, and performance compared to selected competitors. 

https://buff.ly/2ZFCsEr