Instagram Two

Instagram Posting Study Part 2

   Create a carousel post to upload multiple connected videos to your Instagram Feed. Simply power up your Instagram app and click on the ‘IGTV’ icon on the top right of your screen. If your target audience is between the age of 18 and 49, Instagram could be a great platform to reach your potential customers and engage your existing customers. 

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When studying the Instagram accounts of the top 100 global brands in 2014, Simply Measured found that 88 percent of their posts include at least one hashtag. There’s a good reason for this. One hypothesis for this finding is that people have more time to watch Instagram Stories before work, during their lunch break, and in the evenings after work. 

Another reason that Instagram Stories are such a powerful channel for brands and businesses is that the threshold for content consumption appears to be higher. Airbnb, for example, slowly reveals content throughout their Instagram Stories in order to encourage users to move onto the next story frame – only revealing the answer on the very last story frame. 

Instagram Stories, compared to ads in the Facebook and Instagram news feed, have helped decrease our cost per click (CPC) to the Buffer Podcast landing page by more than 50 percent in some cases. For this reason, we decided to learn more about the usage of the social network by analyzing the performance of 44,432 Instagram Business profiles and over 8.9 million posts between January 1 and September 30, 2018. 

Instagram is starting to place IGTV previews in its user feeds as an attempt to generate more interest around the vertical video app, but we’ll have to see if it pays off. To start a live video stream, open the Instagram camera, swipe to the Live setting, and click the button to Start Live Video. 

The individual metrics you track on Instagram will vary depending on your goals, but you should always keep an eye on engagement (likes and comments) and your number of followers over time. If you’ve made the switch to an Instagram business profile, you have access to post insights which tell you how many impressions you received from hashtags. 

Type a keyword that’s relevant to your brand into Instagram’s search bar (a.k.a the Explore feature) then select the Tags tab. As you test your posting frequency, that could be helpful to gauge your engagement by day while analyzing the number of times you posted on Instagram. 

This is particularly important for when you will want to run Instagram ads in the future, as you’ll be able to get your content in front of your Instagram target audience by using this data. Remember not to cross-promote all your Instagram posts to other social channels or you risk ‘cannibalizing’ your content, negating the need for followers to visit your Instagram channel in the first place. 

Instagram developers understand that it’s really hard to upload and publish ‘the best video clip’, so they’ve made it easier to publish multiple videos as carousel posts. Luckily, Instagram offers several ways to add video to your Instagram Story such as direct posting from your Android or iOS device, uploading directly from your PC or Mac, or simply using a Third-Party App. 

But to make the most of their budget, they used their existing email list to target a lookalike audience on Instagram via Facebook’s Power Editor. The social media campaign – incorporating Facebook, Twitter and Instagram – was based on the tagline “Are you a #10CalAngel or a #DietDevil?” By sending complementary packs of 10 Cal jelly to the power middle of Instagram’s slimming/diet influencers (those with up to 10,000 followers), Hartley’s got some incredible results. 

An incredible 500 million people around the world use Instagram Stories on a daily basis (with that number rapidly growing by the minute). However, as the popularity of Instagram Stories grows and businesses continue to see success with the channel, we predict that daily posting will become more of a common thread throughout different verticals. 

Viral social media campaigns like this just go to show how well people can work together for a common goal (i.e., getting a photo of an egg to become the most-liked photo on Instagram). Instagram launched Stories in 2016 as their own version of Snapchat’s disappearing stories, and since that time they’ve added additional features that make Instagram Stories uniquely appealing as its own experience. 

Going live on Instagram can be a great way for your brand to interact directly with your followers, as users can like and comment on your video in real time. Unlike other social media platforms, Instagram’s simple profile layout forces you to focus on the quality of content … not the quantity. 

Your editorial calendar is also a great place to record any key events to highlight on your Instagram account, such as new product launches or special offers. With an editorial calendar, you can keep an eye out for real-time opportunities instead of scrambling for last-minute posts. 

This means that Hemper’s target audience on Instagram isn’t following the brand for product only — it also follows the brand for inspiration, community, and that wholesome brand experience that is achieved through content diversity on the feed. 

It’s those who are genuinely interested in your content and are eager to interact that are your ideal Instagram audience — and the goal is to find that similar, lookalike audience by posting the type of posts that have proven to be successful before. 

That’s why we have put together these 21 tips to ensure your paid and organic marketing campaigns continue to hit their mark – and to safeguard your Instagram marketing tactics now and in the future. For instance, consider Instagram Stories’ live video option for big reveals about new products or services or use a prerecorded ad to offer up authentic, behind-the-scenes stories to your followers to increase Instagram engagement. 

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How to run an Instagram contest requires planning, from partnering with another brand to increase reach and identifying contest rules and goals – for instance, ‘enter to win’, ‘like to win’ or ‘follow to win’ – to the creation of the attention-grabbing contest post. 

Once you’ve set the correct Instagram video time limit, you’re well on your way to making a big splash on social media. Thanks to an audience of more than 600 million monthly active users, there’s a good chance the people you are trying to target are using Instagram. 

If you do not have a team working on your Instagram account, it’s likely challenging to consistently put out high-quality content several times a day. Last, but not least, in addition to understanding how many individual frames per story (story length) are being posted by the world’s top brands on Instagram, we also wanted to know how often they are posting per month.