Marketing Automation B2B

  Locating sources to submit your unique articles to isn't difficult – simply search Google for niche keywords combined with “submit article”, “guest blog” or “guest post” and you should be able to come up with a list of authority sites that accept content submissions. Article directories were never meant to be back-link repositories for over-eager website owners who spat out 350 words of junk content simply to earn the link juice back from high PR sites. Article directories with good web page ranks receive a lot of site visitors and may be considered authority sites by search engines, leading to high traffic.

https://buff.ly/2ZFCsEr 

   Submitting articles to article submission sites, especially low quality articles written primarily for search results, does little for you. Again, for the biggest possible benefit, the sites you choose to target should come with high traffic, high PR and plenty of readers to check out your unique content. You can submit these articles as guest posts on blogs, guest editorials on news sites, featured white papers on business sites – you can put them on many different types of sites. Most article submission sites do not pass much, if any “link juice” (or Page Rank or whatever you want to call it) to the sites the articles link to. Or, search on the keywords within some of the article submission sites (search on “articles” and you’ll find tons of submission sites) .

   Consider starting your focus on sites that pay for freelance articles (there's no reason not to get paid for your effort), but don't rule out offering your article for free. Marketing services that target platforms will be even more accountable than media buyers are today and will need to show links to actual consumer behavior. Though Amazon says it has no plans to add advertising to Alexa, CNBC has reported that the company is talking with several consumer goods firms about promoting their products on the platform. As a major—or even primary—means of communicating with consumers, and the repository of reams of data about their habits, preferences, and consumption, the platforms will have a lot of influence over prices and promotions and the consumer relationship itself.

   Over the next decade, as these firms and others fight to establish the preferred consumer AI platform, AI assistants will transform how companies connect with their customers. Purpose-driven ecosystems will embed tribalism even further, but people are increasingly taking control of their consumer identities—through the emergence of the Personal Digital Twin, for example—which means segmenting customers into tribes won’t save brands either. The consumer will remain the target of brand-building efforts, but marketing that encourages trial and repeat purchases will be more effective when aimed at AI. Marketing is about connecting the right customers to the right product.  Marketing helps sales teams, and people throughout the company, think from the outside-in about what is being offered, convey its value in customer-centric ways, and persist through barriers that can only be addressed through deep customer knowledge and insight.  The article’s authors concluded that new-to-the-world products require transformation in the organization that offers the innovation as much as the one that buys it.  Unleashing the full power of marketing is critical to achieving that transformation.

If marketing is so critical to business today, why is it overlooked or undervalued by so many?  The way marketing has come to be defined and executed is to blame.  Marketing has been reduced to customer acquisition and retention.  These days, what most people consider marketing is really simply advertising.  Search, email, content, and other common forms of marketing today are primarily methods for generating or maintaining awareness or repeat purchase.  They are the “announcements and persuasive messages” referred to in the American Marketing Association’s (AMA) definition of advertising, and their intent is to “inform and/or persuade” people. It, in turn, has impacted article marketing and guest blogging's effectiveness at building back-links for SEO, since many website owners have stopped using other people's articles or are adding a no-follow attribute (a code added to the link that tells Google to ignore the link) to avoid a Google penalty.

The key theme in this article is that marketers must perform their due diligence before integrating 

Facebook into their marketing strategy and must perform a cost benefit analysis, which would provide them with the data needed to make informed choices. Pundits have been declaring “marketing is dead” for nearly a decade now but predictions of marketing’s demise have increased with recent developments including the growth of artificial intelligence.  AI assistants are expected to use algorithms and predictive analytics to offer up information, goods, and services to customers – which suggests that marketing will have increasingly less impact on their decisions. Those problems will matter less in the coming years, when the main target of the billions in annual spending on brand marketing will shift from forgetful, biased consumers to AI platforms that retain every last bit of information.

The key themes in this article are that the combination of the art of selling with the science of prediction results in a machine driven analytics marketing and yet, the human element is yet to be made obsolete. The marketing function can and should overcome such challenges.  Marketing involves considering and addressing the entire customer experience, it provides the right context for people to understand the innovation, and it helps identify new partners and channels necessary to engage with customers at the right place, time, and manner. As you progress with article marketing and get more and more people linking or sharing your articles, these links will help pass additional Page Rank to your product and service pages helping them to rank better.

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