Grow Businesses
Ways to Grow Businesses Free
For example, if I were selling social media marketing software, I’d target small business owners and digital marketers who want to streamline their social media and learn new strategies.
By utilizing Call-Only ads, you’re making it easier for prospects to reach out to your business, eliminating one of the leakiest stages of the classic online sales funnel completely, and potentially increasing the volume of calls to your business – one of the most valuable lead sources to many businesses.
Google offers amazing free analytics tools that help small business owners determine what is working in your marketing plan and gain insights about your web traffic.
If your goal is to grow your business through Instagram (as opposed to your Instagram account itself), you should aim to cultivate a following of users who will engage with you and be interested in your brand.
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The goal of your Instagram account is to connect with your followers, who ideally will be the same people or at least largely overlap with your business’s target audience.
But since fan pages grow so quickly, you can set up a business profile and then create fan pages that showcase your product and promote your business page.
YouTube provides a free way to distribute creative promotional videos, but in order to succeed you must put up content that people want to view and are relevant to your business—a simple ad will not work.
Using these three techniques, plus the three proven methods mentioned in this article – email, display ads, and search engine optimization – could result in significantly higher response rates to your promotions and a higher return on investment for your marketing efforts.
Online marketing, also known as Internet marketing, describes the use of web-based channels to promote, market, and advertise a company and its brand.
The “bridge” between Instagram and your company is commonly formed by way of a lead magnet (usually a free, high-quality piece of content) and driving people to a landing page where they can enter their email addresses in exchange for said lead magnet.
Free reports, available for free digital download on your website or landing pages, are a great way to establish your authority and expert status in your niche.
In this case, you give them valuable free information in a free report, and that, along with the expert status you gain, makes them more likely to buy your paid products.
The types of paid shout-outs are just like free shout-outs – the account will either tag your account in the caption (which you could write, depending on what you’re paying), or they’ll post your image and tag you in the caption.
While Instagram’s design caters better to highly visual B2C businesses, all businesses can benefit from having an account—if they put in the time and effort to create great content and cultivate an engaged following.
Considering that 60% of Instagram users discover new products on the platform, social media is a natural place to reach new and highly targeted potential customers.
Active engagement with prospects via social media is overlooked as a potential sales tool by far too many businesses because it is perceived as having a negligible impact on actual sales – when in fact this is one of the best ways you can increase brand awareness, customer satisfaction, and sales.
Additional features include social media, live chat, phone and SMS integration, allowing you to handle everything customer service related in one easy to manage tool.
A blog can be a great way to not only offer content that is interesting to those visiting your website, but also to create conversation and encourage repeat visits.
For businesses with a heavy blog presence and multiple team members writing, editing, and publishing content, this WordPress add-on is, in a word, awesome.
To learn more about it, see this guide on how to create an effective content marketing strategy for your business.
To grow your business online, you may find it necessary to create a mobile-optimized website or even a completely mobile version of your site.
For e commerce businesses, an effective “bridge” might just be product shots with links to your online store or to a landing page that offers some sort of discount or special offer in exchange for an email sign-up.
For example, you may want to know who responded to your last email; the number of people who liked, shared, or commented on your social media post; or what resource is sending the most traffic to your website.
PR and SEO go hand-in-hand, so any time you can get media exposure you have the potential to attract new website visitors as well as earn high quality links to your website.
Share the opt-in or registration link for your mini-course on your blog or website, in social media, in guest blog posts, with your current subscribers, or even in Facebook Ads (if your audience is there).
Use keywords and hashtags to help make your profile searchable, and consider adding another user account if you’re making a fan page or have a personal or other business account you want to link to.
There’s no hard and fast numbers for how much paid shout-outs cost; typically, it’s up to you and how much you feel that an account’s engagement, post quality, and audience are worth.
This is an excellent way to make the data on your existing customers work for you, as it effectively allows you to greatly expand your reach with minimal effort and use highly targeted ads to entice Facebook users who are very similar to your existing customers.
Alongside analytics and reporting, Union Metrics offers social listening and competitor analysis, making it easy to keep an eye on your audience and better understand their interests.
Providing fast, honest answers to questions that potential customers have about your offerings is an excellent way to increase sales, as the more attention you are perceived as paying to potential customers, the more likely people are to want to buy from you.
One of the best ways to increase online sales is to use the data you have about your existing customers to find people just like them.
Using opt-in offers can not only significantly increase the number of contacts in your database (a major asset for future email marketing campaigns), but also increase online sales in the short term.
Between social media accounts, email, text messages, chat tools, and more, the multitude of ways that team members communicate can get confusing and leave room for communications to get lost in the shuffle.
The Internet is full of free marketing tools from email marketing campaigns to designing perfect social media graphics.
Helping to speed payment and increase cash flow, Due’s suite of features includes time tracking and an overview of projects, clients and staff, which helps to create a better understanding of productivity and identify areas for improvement.
Instead of endless emails, sticky notes and phone calls to organize your weekly or monthly shift calendar, When I Work will keep track of employee availability, create a balanced shift schedule, notify employees when they work, and let them trade shifts with team members.
Use Enloop to easily create a professional looking business plan complete with 3-year financial forecast reporting, and even get a free business plan score to help take your plan from good to great.
If you create an awesome blog post that starts ranking at the top of Google for a certain search term, it will continue to bring in traffic day after day.
With online marketing, companies of all sizes can access affordable options for marketing and advertising their business, like social media advertising or search engine optimization (SEO).
Use Google My Business to post hours, location, and pricing information, and share pictures and even a virtual tour—all of which will then show up for your audience in Google’s search results.
For example, maybe organic search isn’t a great channel for converting into sales, but people who find you first through organic search, and then see a Facebook ad are highly likely to become a paying customer.
If you can build up a lot of high-quality links to your business online, this will indicate to both search engines and shoppers that they can trust you.
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