Click-through Rate

 Click-through Rate is Important to Email Marketing 

   Your email click-through rate is the percentage of people who click through from a link in your email to your website.

To calculate email click through rate, take the number of people that have clicked on your email campaign and divide that with the number of emails you have sent.

Another way to improve your email click-through rate is by creating a sense of urgency.

By identifying your best- and worst-performing email campaigns — based on CTOR, CTR, deliver-ability, unsubscribe rate, and open rate — you can determine what a “good” CTOR means to your business and set goals for improving that and other email marketing metrics.

If the email open rate shows how many think that your email is worth their attention, then the email click-through rate shows whether your email can nudge people into action.

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While there are many ways to improve your email marketing click-through rates, the best thing to remember is that emails are simply a helpful tool to maintain relationships with your subscribers.

There are lots of tools available to measure the success of an email marketing campaign, most of which report on open rate, click-through statistics, deliverability, conversion rates, and unsubscribe actions.

Improving your email click-through rate is crucial if you want to boost conversions and grow your bottom line.

A/B Test Your Email Campaigns Learn what A/B testing is and how it can improve your open and click-through rates, plus a number of ideas for your email campaigns to get better results.

The email click-through rate (or email CTR) is one of the main email marketing metrics showing the engagement of your target audience.

If you are trying to drive readers to your website or blog, your email click-through rate (CTR) is the strongest indicator of success.

The average email click-through rate is one of the key metrics to look at when assessing the efficiency of a particular email campaign.

Email click through rate is calculated by the number of subscribers that have clicked on at least one link in your email marketing campaign.

Integrating social media with your email marketing strategy goes a long way in enhancing the engagement rate of your emails and bringing greater number of clicks.

That’s why you have to improve your email open rate before you can improve your email click-through rate.

Email CTR depends not only on the subject lines (which affect email open rates), calls to action and shiny copy.

According to the Direct Marketing Association (DMA), email click through rate is the most important email marketing metric as 70% of marketers’ track click through rates as a way to measure the success of their email marketing campaigns.

While the end goal for your email marketing may be to improve your click-through rates, remember that the best way to get there is to concentrate on your customer and what they’d most like to receive in their inbox.

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The email click-through rate or email CTR is the ratio of clicks on links in your campaign emails.

A higher email click-through rate means a good email campaign has been waged.

However, if your email campaign is optimized for mobile, then you will see an increase engagement, which is why 80% of brands always send optimized emails.

The number one factor to why anyone clicks on a link in your email campaign is content.