Viral Marketing heat is On

In this sense, some of the key cognitive outcomes of viral marketing activities can include measures such as the number of views, clicks, and hits for specific content, as well as the number of shares in social media, such as likes on Facebook or retweets on Twitter, which demonstrate that consumers processed the information received through the marketing message. 

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Videos are the most popular way, but social media posts, search engine result pages (SERPs), email marketing campaigns and even TV advertisements have created viral, trending content for companies, either on purpose or accidentally. Just like a biological virus, a viral marketing campaign spreads from one person to another, resulting in a large number of views, substantial number of social shares and remarkable brand awareness. 

Brand credibility – A great piece of viral content – whether it’s a news article, image, GIF, video, podcast, or other – will either sell the customer on your product or create a memory so unique in your ideal customer’s mind that, the next time they think about purchasing products you sell, they’ll think of your online store first. Viral advertising is personal and, while coming from an identified sponsor, it does not mean businesses pay for its distribution. Consumers receive the page link from a social media network or copy the entire ad from a website and pass it along through e-mail or posting it on a blog, web page or social media profile. 

Viral marketing can be less expensive than traditional marketing campaigns, yet grow faster — especially with the help of social networks as a "force multiplier." Since it can receive so much traffic in a short time, it can also lead to mainstream media attention. A popular example of successful viral marketing is Hotmail, a company now owned by Microsoft, that promoted its services and its own advertisers' messages in every user's email notes. 

Facebook’s algorithm determines the types of content that an individual user sees, and according to Facebook, the goal in 2018 is to give users “…less public content like posts from businesses, brands, and media.” This typically results in less trending content from businesses, but rather content from publications and individuals. Related to consumers' attitudes toward a brand or even toward the marketing communication, different online and social media statistics, including the number of likes and shares within a social network, can be used. 

By following this trend, Ice Bucket Challenge became a 'fab' on social media with many online celebrities such as Tyler Oakley, Zoe Sugg and big celebrities and entrepreneurs like Justin Bieber, Mark Zuckerberg and Bill Gates participating. Until September 2014, over 2.4 million ice bucket-related videos had been posted on Facebook, and 28 million people had uploaded, commented on or liked ice bucket-related posts. 

An easy way of ensuring that a viral marketing campaign goes viral is to begin a conversation online where most of your audience is to build up hype around the campaign before it goes live. The first step to developing a viral marketing campaign is to find out who your targeted audience is and where they live online. Anyone from a solopreneur online store owner to a big brand can create a successful viral marketing campaign if they follow these steps. 

For promoting the brand effectively, Dove had strong social media strategies, which even lead to celebrities and other brands joining the conversation and sharing the video with others. Social Media Posts – Share your content on your branded social media channels using the most relevant hashtags. In order to tap into the exponential growth of a viral marketing campaign, it’s crucial to first understand why people share things. 

It’s about the fact that people pick up and pass on the marketing message on the internet and social media. Companies may experience an increase in sales, greater engagement on social media, and a boost in conversation about their brand and products. By increasing the exposure of your brand and delivering value to your audience, you have a stronger likelihood of getting the success you need in your viral marketing campaign. 

Viral Marketing is that which is able to generate interest and the potential sale of a brand or product through messages that spread like a virus, in other words, quickly, and from person to person. Hence, a link to your online store from a publication like Wired in a product review could be the type of viral content that results in a lot of referral traffic to your website. 

As long as each individual passes the message on to one other person, the marketing campaign can continue to grow until each member of the potential audience has been reached. While initially your campaign may need a little push (perhaps paid promotion on social media), as it begins to get picked up by your audience, they will do the sharing for you and you can pull back on your advertising expense. 

Millions of people on the social media started filming themselves, pouring a bucket of ice water over their heads and sharing the video with their friends. Let’s say that your viral marketing goal was to create a video that made the Trending charts on YouTube. If you can create viral content for those networks, you stand a good chance at coming up in searches made by your target customers. 

I show you how to create and build a blog that rocks and grow tribes, fans and followers on social networks such as Twitter and Facebook. It could be a simple message on your smartphone related to a product which was recently launched, a news piece (example - India winning the world cup), or a YouTube video that individuals share with different users. 

There isn’t an exact formula to make your viral marketing campaign a success. A viral marketing campaign should be able to tap into the emotions of the users, especially positive ones like joy and awe. There are many viral marketing campaign examples that stick out as the top campaigns to learn from. 

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