Traffic Growth

Long Term Traffic Growth

(Before you go any further from here, you might want to visit these pieces of evergreen content to make sure they are fully up-to-date, accurate, and valuable to visitors -- this post can show you how to do that. People going through your content will find long-tail keywords are a natural extension of your ideas, rather than phrases that are forced into the copy. 

https://buff.ly/2ZFCsEr 

Being a business website that wants to create authentic content and provides a better experience to visitors, you need to understand what makes your audience skeptical, and what you can do to win their trust better. Be prepared to thank people on social media who share your content, reply to comments on your blog and social networks, and reply to any email responses you receive from subscribers and influencers. 

You can click links to older pieces of content related to your keyword or phrase to see the backlinks for that piece of content. While organic search traffic will keep your evergreen piece of content alive, you still want to give it an initial and continued burst of traffic from promotion. The whole SEO audit process lets you make the most of the existing content assets that you have in order to add to your business’s bottom line. 

Putting all of these analytics together should help you find the best days and times to publish and promote your content. Timing is everything when it comes to the initial promotional period. Though there are many studies out there that tell you when the most effective time of day is to publish and promote your content, you need to figure out what works best for your business. 

Those gems can be used to A/B test the content headlines for email and social media updates. By researching your top outreach recipients ahead of publishing your content, you will have everything lined up to make sure that your content promotion goes off without a hitch.  5) Write your promotional-phase content. It allows you to enter a URL of a similar piece of content to see the Twitter handles and email addresses of influencers likely to share your content. 

Beyond social media, search, and Q&A marketing, outreach is your best friend when it comes to making sure your content goes the distance. This tool allows readers to highlight any piece of content on the page and share it via Twitter, Facebook, or email. As you are developing your evergreen content, you will want to include elements that make people want to share it -- and make it easy for them to do so. 

You can simply create an account on Quora (if you don’t have one already), go to the questions you would like to answer once your content has been published, and save that question to answer for later. In addition to further validating the importance of the topic you plan to create content around; it gives you further avenues to promote your content once it is published. 

Once you’ve taken social sharing and link earning opportunities into account, you will want to look for direct ways to promote your content. Before you start to improve your website’s content and work on adding more of it, it’s important to understand the weak areas of your website from an SEO standpoint. Just be sure to review the group rules first -- some do not allow link sharing under any circumstance, even if your content is the perfect answer to a question. 

Also look for questions that you can answer with your content on other Q&A networks, forums, and communities. Building long-term SEO traffic starts with a solid, real understanding of your target audience. So instead of tweeting "10 Great Ways to Use Inbound Marketing," you would have "Can you list 10 ways to use inbound marketing?" You can schedule these to promote your content across your social networks over the course of months using your social media management tools. 

After your headlines and social media updates, you will be ready to write your outreach emails for all of the influencers you found in step #4. This is the day that your first social media updates will go out, an email about your post is sent to your list, and your outreach emails are sent out. It’s a post that will stand the test of time because cover photos will be an essential part of social media profiles for years to come, and it is easy to update when a particular network’s cover photo size changes. 

For starters, you can use tools like Canva to create images that people can use to share your post on social media. If you’re not seeing the traffic you expect from the start, you may wish to invest in some social advertising to promote your posts on Facebook, Twitter, and LinkedIn to the right audiences so you can drum up more traffic and social shares. It’s important to note specific times and deadlines for each stage of your promotion, along with the specific people involved in the promotion, such as your social media manager and email manager. 

https://buff.ly/2ZFCsEr