About SERPs

What Are SERPs About

   The organic search results, query, and advertisements are the three main components of the SERP, However, the SERP of major search engines, like Google, Yahoo!, and Bing, may include many different types of enhanced results (organic search, and sponsored) such as rich snippets, images, maps, definitions, answer boxes, videos or suggested search refinements.

A SERP (Search Engine Results Page) is generated by Google as a response to a query. SERP Features are special results on SERPs that are intended to offer users helpful information with the minimum necessity to click on the result.

Major search engines like Google, Yahoo!, and Bing primarily use content contained within the page and fallback to metadata tags of a web page to generate the content that makes up a search snippet. Generally, the HTML title tag will be used as the title of the snippet while the most relevant or useful contents of the web page (description tag or page copy) will be used for the description.

It is, without a doubt, much easier for the larger corporations to end up at the top of the search engine results page (SERP).

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It wouldn’t make much sense to place ads or other types of paid results on a SERP like this, as the search query “Abraham Lincoln” has very low commercial intent; the vast majority of searchers using this search query are not looking to buy something, and as such only informational results are displayed on the SERP.

A SERP feature is any result on a Google Search Engine Results Page (SERP) that is not a traditional organic result.

Shopping ads - These results display product ads of businesses using the Google Shopping network, also known as Product Listing Ads (PLAs). These results are technically advertisements, not SERP Features, but they are on this list because of their impact on a SERP.

Top Stories - Top stories are news-related results that appear at the top of a SERP if there are current events or news related to the query.

Short for search engine results page, SERP is the single page that search engines serve in response to a user’s search query.

A number of studies in recent years based on data from Google, Bing and Yandex Webmaster Tools estimate that ranking in the first position means you should expect around 33 percent of the total clicks on the page.

The image-based ads on the right of the page are Shopping ads, a feature offered on the Google AdWords platform that allows ecommerce retailers’ product information to be displayed alongside other results on the SERP.

SERP features are growing in usage as marketers optimize their sites to allow Google to better crawl web pages and pull relevant information that users are searching for.

Use it to find out if the keywords your competitors rank for trigger any SERP features like featured snippets, local packs, Knowledge Graph panels, Google News and so on.

Vertical search appears at the top of the page when Google needs to pull information from many different categories, such as images, video, or news.

With a well-targeted Google Ads campaign, you can jump straight to the top of the SERPs and expose your business to highly targeted customers.

People also ask - People also ask boxes are additional questions related to the search query that appear on the SERP.

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However, Google may determine that organic search results actually serve the user more value than paid ads, despite your bidding on a keyword within an AdWords auction.

Google SERP stands for “Google search engine result page,” which are the results pages that search engines like Google display based on users’ queries.

For example, a best-case scenario for search would be to do well in AdWords results, land a featured snippet, get a spot in a local pack and rank high in the organic listings.