Article Marketing

Changes in Article Marketing

Penalty fears, in turn, has impacted article marketing and guest blogging's effectiveness at building backlinks for SEO, since many website owners have stopped using other people's articles or are adding a no-follow attribute (a code added to the link that tells Google to ignore the link) to avoid a Google penalty. 

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Article marketing has evolved from the days of submitting writing to article directories alone, and now includes other ways to distribute content, including email newsletters, guest writing opportunities, and social media sharing. Locating sources to submit your unique articles to isn't difficult – simply search Google for niche keywords combined with “submit article”, “guest blog” or “guest post” and you should be able to come up with a list of authority sites that accept content submissions. 

Your niche will determine the type of articles you write, as all of the articles you publish as part of your marketing strategy should testify to your expertise and inspire web surfers interested in your specific product, service or topic to visit your website. Article directories were never meant to be backlink repositories for over-eager website owners who spat out 350 words of junk content simply to earn the link juice back from high PR sites. 

To factor SEO into your article marketing strategy, research keywords to choose titles that are likely to be searched for by web surfers (high search volume) and that have low competition. Article directories with good web page ranks receive a lot of site visitors and may be considered authority sites by search engines, leading to high traffic. Submitting articles to article submission sites, especially low-quality articles written primarily for search results, does little for you. 

The concept is to generate interest in your website, establish credibility as an expert in your niche and create back-links to your website that will improve your site's search engine ranking. Not least but using images in post increase audience engagement as much as 30% more than plain text. Content marketing, in my opinion, is the next big thing for B2B business growth. 

As you progress with article marketing and get more and more people linking or sharing your articles, these links will help pass additional PageRank to your product and service pages helping them to rank better. The goal of article marketing is to drive traffic to your website, increase sales, and boost your ranking in search engine results. 

One of the best B2B content marketing examples is from Simply Business, a UK insurance firm that’s known for producing a series of useful tips and guides. When you’re launching your content marketing strategy, it never hurts to tap into popular culture – and one of the most popular shows in recent years has been Game of Thrones. 

Article marketing has also extended beyond the use of article directories, to including content in email newsletters or sharing articles through social media channels.