#1 Conversions Lead to Digital Marketing Profits

   Hopefully you noticed the new option in our main navigation labeled “Publish”.  The Conversion Pop-up settings and embed code are located under this tab along with the Review Widget management. https://buff.ly/2ZFCsEr

Copy the code and place it in your website code.  You will want to embed it in a site wide element like your header or footer so our settings can control where it will appear. When installed correctly you can then make setting changes on the fly from your account and not have to touch the code on your website again.  Changing if the pop-up shows on mobile or turning on 3rd-party reviews after the fact all can be controlled from the settings page.  

Once you have your initial settings (you can always change them) you are ready to grab your embed code and add the Conversion Pop-up to your website.  When you click the “embed code” button you will be given the code to add to your site. Customer reviews may scare some marketers because they give consumers power, but they are a key component of success on the web.  

The power of reviews has long been established, with studies showing specifically how reviews work to influence the purchasing decision. Lead to Conversion provided SEO and marketing support during a website platform transition. e-Commerce Conversion Impact report—Available to e-commerce clients and offers new audience segments, category filtering, mobile and non-mobile views, currency normalization, and support for all Bazaar voice products.  

It will also reduce the amount of customer support, lower your bounce rate, allow for more effective landing pages and deliver extra referrals. In my opinion the best time to send email is few days after they receive the product because by them, they must have tried it or may have used in some party or a gathering so they might have received other people reviews about it too!  

Additionally, we work with a digital marketing specialist assigned to our account as well as a lead developer as needed. This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Unfortunately, despite the fact that digital channels are theoretically the most trackable, attribution remains a significant challenge for many marketers.  

Tariq Khan is Vice President of Consumer Experience at Beamly, Coty’s in-house digital product and marketing technology accelerator. Companies now spend over $100bn on digital advertising in the US alone and not surprisingly, they want to know whether or not that money is being spent well.  

A company recently started using Bazaar voice products, and the digital marketing lead for the company wants to know how much of a return on investment the products provide. Forbes CommunityVoice™ allows professional fee-based membership groups ("communities") to connect directly with the Forbes audience by enabling them to create content – and participate in the conversation – on the Forbes digital publishing platform.  

We recently partnered again with Northwestern University’s Spiegel Digital & Database Research Center, who worked with our client Hammacher Schlemmer — America’s longest running catalog — on a year-long research study to find out. On the other hand, if very few people find your business through your GMB listing, it might be more effective to direct users to your on-page review section.  

When an endorsement is given, the endorser’s influence is being intentionally channeled in order to encourage more people to purchase the product. In order to receive an endorsement for your product or service, you will typically need to have provided some level of value to the endorser (through your product/service or in the form of direct payment) or have an existing relationship.  

Now is the time to move them to the next level in your funnel or simply offer them a refill, additional item, or any other form of upsell. According to the report, verified buyers are customers who have purchased items and received post-purchase emails asking them to review the products; anonymous reviewers, however, are those who have purchased an item but their purchase cannot be directly attributed to a review prompt.  

A testimonial is a review written specifically to highlight the upsides of a product and encourage those considering it to make the purchase. A testimonial is given by someone who has actually used the product, but is not intended to be an objective, pro/con analysis of the item.  

There is more consideration for the purchase of a higher priced item, just as you would put more thought into purchasing special running shoes for a marathon than into $2 flip-flops for wearing around the house. For the study, items were categorized as high or low priced (based on a median item price), so the conversion rate between these two price types could be measured.  

The Northwestern research team wanted the study to track the conversion impact from the first point when an item had no reviews posted, throughout the purchasing journey where products began generating reviews. Keep in mind that this is on Amazon, a trusted brand where the default assumption is that the customer reviews are real.  

For this research study, we tracked whether consumers picked the businesses with or without the customer review on the landing pages. The Conversion Pop-up is designed to help strengthen the trust of visitors to your website.  The Pop-up does not have review schema like our Review Widget or any other SEO or ranking benefits.  

It suggests that without a healthy volume of reviews, you’ll miss out on the full benefits of social commerce - increased traffic, higher conversion rates, invaluable business insight and improved customer loyalty. Everyone is a specialist in their field of work and the teamwork is excellent, everyone comes together to apply their specialization to make sure the outcome of project's needs meets the client's expectations.  

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